We are thrilled to have collaborated with Starbucks for the Starbucks 100,000 Cups Coffee Giveaway, a unique initiative held in conjunction with “The Happy Hong Kong Shopping Festival” organized by the Hong Kong Retail Management Association. This campaign was designed to boost post-pandemic retail recovery, as the technical partner, we were honored to contribute our expertise in delivering a seamless user experience and technical integration.
ADVANCING THE GOAL OF OUR BRAND PARTNER
Clear and Structured Front-End Design:
Our team implemented a responsive and mobile-friendly front-end design to ensure a seamless user experience across different devices and screen sizes. Employing intuitive UI components and interactive elements, such as dropdown menus, real-time form validation, and a progress bar enhances user engagement and simplifies the registration process, minimizing the time required to complete the registration form.
Efficient Traffic Management:
Utilizing auto-scaling capabilities ensures the website can handle sudden traffic surges without compromising performance. To handle significant spikes in website traffic, the website incorporates a quota configuration logic that effectively regulates the flow of visitors. This ensures a smooth user experience even during peak times.
Clear & Structured Front-End Design
Efficient Traffic Management
Effortless Membership Signup & Seamless Technical Integration:
Upon registration, customers can simultaneously sign up as members, eliminating the need for a separate sign-up process. Utilizing API frameworks facilitate seamless integration between the website and Starbucks’ CRM system. This enables real-time data synchronization and ensures that customer information is accurately captured and stored in the CRM system for more personalized and precise touch points in the future.
Streamlined Registration & Membership Signup
Remarkable Engagement
The frictionless experience we provided resulted in remarkable levels of participation, customer acquisition, and engagement. By leveraging our technical strengths, we not only delighted customers but also played a pivotal role in advancing the goals of our esteemed brand partner.
