Revamping Digital Banking through Design Thinking
In the digital era, consumers have a stronger demand in using websites and mobile applications to perform their routine banking transactions and financial planning. Refining the website and mobile app to be convenient, seamless and multifunctional is crucial to generate a positive customer experience and drive brand loyalty.
To integrate business values into all aspects of consumers’ needs for a transformative banking experience and better customer flow, we help Shanghai Commercial Bank to re-engineer user interface by creative design thinking and revamp current website.
#Creative #Design #UI/UX #Industry Research #User Centric Design Approah #Responsive Design #Graphic Design #CRM
Transform user experience in online banking
Stage 1: User research
In-depth understanding of target users, needs and mentality
Stage 2: Concept Transformation
Redesign user experience flow with Design Thinking Strategy
Stage 3: Exquisite Design
Create a clear UI/UX interface for easy navigation
Stage 4: Technology Implementation
Develop technical backend to support system infrastructure
Online Banking Features
Account summary and activities in interactive infographics
Portfolio analysis with personalized recommendations and alerts
Scheduled payment on dashboard for easy edit
Credit Card Summary
Quick overview of spending and important messages
Website revamp showcase
We revamped website for Shanghai Commercial Bank with user-friendly, customer focus and one-click quick access to enhance customers’ digital banking experience. With clear interface and responsive design, users can view account information, or even make a transaction anytime, anywhere.