O2O E-Commerce With CRM
By incorporating membership, e-ordering, news and communication hubs functions into a single platform, the revamp project of St. Honore Cake Easy is designed to provide an utmost user experience and build loyalty with their Online and Offline members.
USER CENTRIC UX DESIGN
St. Honore Cake Easy Revamp adopted a flat design with card layout to reduce the cognitive load of customers. The app focuses on simple, two-dimensional elements with bright colour to construct a comfortable digital environment to lower the guard of shoppers towards eCommerce upselling. The eye-catchy card layout enables customers to efficiently locate the information they want. By reducing the amount of visual noise, customers can enjoy a more streamlined and optimal user experience.
STREAMLINED SHOPPING FLOW
Considered that complicated flow will demotivate customers buying intention and interest in the particular app. St. Honore Cake Easy Mobile App Revamp simplified the whole shopping flow with revolutionary functions to allow users pinpoint their target items in a speedy way to avoid customer drop out.
Enable customers to apply multiple filters at once to search for their targeted products
1-page Checkout Flow
Payment tokenization technology applied to empower checkout within 1 minute
Smart Checkout feature
Pick up time range will be estimated automatically upon user selection of items to promote accuracy and convenience
All-in-One membership hub
Centralized all customer-oriented functions in one place: e-Membership card, eCoupon, eStamp, Order history and My account.
DYNAMIC DIGITAL MARKETING STRATEGY
In order to activate the Online-to-Offline (O2O) synergy, discount and flash deal information will be spreaded by push notification to promote store traffic and conversion. e-Coupons and eStamp can be shared via social media to attract new customers. A special recipe blog section has been developed to build up a user habit of using the app, wishlist also contributed to motivate app usage and eventually boosting the user stickiness. These newly developed functions will definitely increase the uniqueness of the app, enhance customer acquisition and retention in this ever-changing retail market.