Trailwalker – Instant event broadcast with AI Technology

Oxfam Trailwalker is one of the most popular fundraising hiking events in Hong Kong, with several thousand participants taking the challenge each year to complete the 100km MacLehose Trail within a 48-hour time limit.

We embed latest technology to enhance race operation and offer a fully digitalized event management experience, from participants recruitment, timing to result announcement. With a seamless and easy navigation online platform, registration and fund-raising can be made at ease to encourage participation. Supported by strong technology infrastructure and user-friendly UX design, real time result broadcasting is available instantly to keep supporters updated on the latest event happenings and runners’ performance.

By Integrating with social media features, the exposure of Oxfam Trailwalker can be brought to the next level to maximize promotion efficiency and public awareness.

#Creative #Design #UI/UX  #AI #RFID #Machine Learning #User Centric Design Approah #Responsive Design #E-Commerce

Streamline online registration and fund-raising flow

Online enrollment
Online Enrollment

Develop online platform for easy registration

Payment integration
 Payment Integration

Connect payment gateway to collect registration fee


Encourage public support with one-click donation

Runner's account
Runner’s Account

Display fund-raising status and important notifications

Advance race operation with AI Technology

RFID location tracking
RFID Location Tracking

RFID Technology tracks participant’s current location and automatically synchronize with online system

Arrival time prediction
Arrival Time Prediction

Machine learning technology estimates the arrival time of participants based on their current location and time used

Online tracking platform
Online Tracking Platform

Online platform displays team information, including current location, ranking, time used and predicted arrival time

Sports Event Management System

We developed Oxfam Trailwalker online platform by integrating Sports Event Management System. By having “Walker-friendly” responsive design with easy navigation, both walkers and supporters can view event information at ease and support fund-raising anytime, anywhere.

Oxfam Trailwalker mobile app
Oxfam Trailwalker website
Oxfam Trailwalker website
Oxfam Trailwalker back-end management system
Watsons Water eShop
OCBC Wing Hang Bank