Revamped HKMA Official Website –A New look with enriched contents and Intuitive
We revamped the website for the Hong Kong Monetary Authority (HKMA) with a view to improve user experience, provide compelling content, and stimulate engagement. We implemented the responsive rich media and flat design with a simple and clean layout. It makes the website more appealing and contributes to content retention and engagement benefits.
To increase visitors’ engagement, we added an interactive search engine with keywords filtering for the utmost convenience. Considering the fact that consumer education in Hong Kong financial sector is a key role of our client, HKMA, we helped develop a dedicated section “Smart Consumers”, where the public can find useful information and smart tips on a wide range of banking and related products/services, at the first level of the website.
#HKSAR Government #fintech #HKMA #banking
Improved UI/UX for Hassle-free Policy Enrollment
More graphics, charts and videos are added to increase public knowledge of HKMA and relevant financial concepts.
Enhanced Information Architecture
The navigation structure provides more comprehensive menus to allow easier navigation to different types of information on the website.
The newly-launched educational section “Smart Consumers” aims to promote smart and responsible use of banking services for Hong Kong citizens.