In today’s fast-paced world, it’s easy to prioritize convenience over health. But what if you could have the best of both worlds? Our recent collaboration with Circle K involved developing an online game to promote their 16-degree beverage fridge with range of drinks, which studies have shown to be the optimal hydration temperature for inducing higher intake, reducing sweating and being suitable for all body types.
BRINGING A FUN EXPERIENCE
To provide an engaging and interactive user experience, we incorporated gamification elements such as levels, progressions, rewards, and social features into the game. Our goal was to motivate and encourage customers to stay engaged with Circle K, creating a fun and enjoyable experience that seamlessly connected online engagement to offline sales.
GAMIFICATION WITH REFRESHING VISUAL
The game also boasted a refreshing visual style and user interface that perfectly matched the theme and mood of the game. By using a combination of light blue, pastel, and Circle K thematic red colors, we struck a balance between the healthy theme and Circle K brand colors. The simple shapes, clear fonts, and minimalistic icons used in the UI ensured good contrast and high readability, adhering to the Circle K brand guidelines.
As a technology enabler for Circle K’s vision “WE MAKE OUR CUSTOMERS’ LIVES EASIER”, we are thrilled to have contributed to this campaign. Our hope is that it inspires more people to prioritize optimal hydration in their daily lives.